08
Jan

 

Equinox continues its “Commit to Something” campaign by once again enlisting photog Steven Klein to capture the fitness brand’s mantra. This year, the theme evolved to center around the idea that what someone commits to defines who they are, and it dares viewers “to take stance and look inward, even if doing so makes you a little bit uncomfortable,” said Carlos Becil, EVP and CMO at Equinox, in a press release.
FASHIONWEEKDAILY.COM

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