It’s still a little chilly out, but at least we’ve got these fabulous spring campaigns to give us preview of the warmer (and more fashionable) days to come.
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1. Balenciaga
“I chose individuals, not characters,” said creative director Pierpaolo Piccioli in a release. “Human beings with distinct stories, faces marked by experience, vulnerability, and nuance. I was not looking for constructed personas, but for real presence. At the center of Summer 26 is the creation of a new community—different, yet connected by shared values: respect, sensitivity, strength, freedom. Not sameness, but resonance.”
Photographed by David Sims, the capmaign features British actor Harris Dickinson, star of Babygirl and Urchin—which he also directed; Oscar-nominated and iconic American actor Winona Ryder; and longtime Balenciaga collaborator Roh Yoonseo of South Korea, a star who has twice won the Baeksang Arts Best New Actress Award, for her television and film work. Also included in the campaign are actors Danielle Deadwyler and Havana Rose Liu, British Euphoria composer Labrinth, Canadian actor Hudson Williams of Heated Rivalry, Danish model Mona Tougaard, French model Loli Bahia, and Balenciaga exclusive models Ned Sims and Sen Samysheva.
2. Givenchy
Photographed by Collier Schorr and styled by Camilla Nickerson, the campaign features Isabelle Albuquerque, Selena Forest, Kaia Gerber, Annie Leibovitz, and Liu Wen.
3. Loewe
“We’re building a visual language that feels personal: confident, playful, sun- drenched, optimistic,” said Jack McCollough and Lazaro Hernandez in the release for their first campaign for Loewe. “It articulates an energy we recognize as intrinsic to LOEWE — joy, sensuality, and a modernity that feels instinctive rather than imposed.’
Photographed by Talia Chetrit, the campaign features Beau Gadsdon, Chen Duling, Isla Johnston, Talia Ryder, and True Whitaker.
- Talia Ryder
- Beau Gadson
- Beau Gadson
- Chen Duling
- Chen Duling
- Isla Johnston
- Isla Johnston
- Talia Ryder
- True Whitaker
4. Tom Ford
“Seduction is the feeling I am exploring at TOM FORD,” said designer Haider Ackermann in a release. “To seduce is to see as much as it is to be seen, to be both the subject and an object of desire. This campaign is an act of seduction, just like the show to which it is linked. The photographic gaze is charged with desire: it draws close, lingers on surfaces, caresses satins, leathers and skin, entices touch. The images feel nocturnal. The light of the flash, like moonlight, brings out the textures, the colors, the sheen,and the vertical silhouette. Fragility shows something dark underneath. The shots frame details and, occasionally, the whole figure, following the way the gaze moves around when desire bursts, exposing nobility in the characters that inhabit this vision.”
Photographed by Drew Vickers with make up by Lucy Bridge and hair styling by Tom Wright, the campaign features models Susie Cave, Pol Schwinzer, Mila van Eeten, and Melany Rivero.
- Tom Ford Spring 2026
- Tom Ford Spring 2026
- Tom Ford Spring 2026
- Tom Ford Spring 2026
- Tom Ford Spring 2026
- Tom Ford Spring 2026
5. McQueen
“Behind, and in front of the camera, each woman has a power that feels inherently McQueen,” said creative director Seán McGirr in a press release. “They bring the house’s propulsive spirit to life — uninhibited, but incisive and in control.”
Photographed by Harley Weir, the campaign features musicians Caroline Polachek, Celeste and Amy Taylor, with models Alex Consani and Sora Choi.
6. Chloé
“I wanted to capture the rhythm of a summer day, the changing light, the warmth of the sun, and the feeling of slipping into a natural flow,” said Chloé creative director Chemena Kamali. “A day in nature where every sense sharpens revealing a radiance
and spontaneity that have always been at the heart of Chloé.”
Photographed by Sam Rock, the campaign features models Awar Odhiang, Jacqui Hooper, Julia Stegner, Noor Khan, Song Ah Woo, and Stella Hanan
7. Saint Laurent
Photographed by Glen Luchford the campaign features models Libby Taverner, Sarah Isaksen, Awar Odhiang, and Angel Akol.
8. Valentino
Photographed by Willy Vanderperre, the campaign features models Emese Nyiro, Peris Adolwi, Malena Tafel, Chloe Oh, Valery Sergeeva, Amos Laermans, Siddartha, Saliou Gueye, and Lv Yfan.
9. Stuart Weitzman
The campaign stars Emma Chamberlain, who returns as the brand’s global ambassador for the Spring 2026 season and debuts the new additions to the best-selling VINNIE Sculptural Collection.
“I fell in love with the VINNIEs the first time I put them on,” said Chamberlain via a statement. “My VINNIE boots and pumps have quickly become closet staples, so when the Stuart Weitzman team showed me the new VINNIE sandals, I knew immediately that I had to add them to my VINNIE Collection. I adored working with the Stuart Weitzman team last season, so it was a joy to work with them again for Spring. The campaign photo of me sitting on the bench surrounded by pigeons is one of my favorite images of me ever taken.”
10. Diane von Furstenberg
The campaign was shot by photographer Brianna Capozzi and features model Alek Wek.
11. Michael Kors Collection
“This is probably the softest collection that I’ve ever done, but it’s softness with strength,” said designer Michael Kors in a statement. “I like this yin and yang, where people feel comfortable and relaxed, but at the same time, they feel indulged. They feel glamorous.”
The campaign was shot by Inez van Lamsweerde and Vinoodh Matadin and features model Mica Argañaraz.
12. Tory Burch
Photographed by Jamie Hawkesworth at King’s Leap, Tory’s home in Antigua, the campaign features models Alex Consani, Hejia Li, and Awar Odhiang.
13. Tod’s
The campaign was shot by British photographer Alasdair McLellan, under the creative direction of Kevin Tekinel and Charles Levai.
14. Moose Knuckles
“This season, we’re redefining outerwear inspired by the confidence, precision and freedom of a paraglider,” said global creative director, Ludovico Bruno. “It’s about that balance of strength and fluidity — pieces that feel light but are engineered to perform. SS26 is built for those who navigate the city on their own terms: fearlessly, purposefully, and always in control.”
Photographed by Diego Bendezu.
15. Amiri
Photographed by Hart Leshkina, the campaign features actors Michael Imperioli (The Sopranos, The White Lotus), Danny Ramirez (Top Gun: Maverick, Captain America: Brave New World, Avengers: Doomsday), and Malcolm McRae (Daisy Jones and the Six, Triton) alongside models Jordan Daniels and Heather Diamond Strongarm. The pictures channel 1970s Los Angeles at its most cinematic with each figure cast in a role that feels like a truth inside a fiction: the producer in a silk robe, the idol in an embellished tuxedo, the newcomer in sharp tailoring, etc.
“Character is the starting point for everything I create,” said designer Mike Amiri in a release. “Our AMIRI campaigns have become spaces to explore this idea — creating immersive worlds of still and motion pictures, where our collections come to life with new context, different stories. Building on that universe we’re crafting, this season we welcome you — and a cast of true stars — into the Chateau AMIRI”
16. Talbots
Photographed by Kate Powers, the campaign features Rachel Roberts, Kiersten Dolbec, Natasha Luwedde, and supermodel Niki Taylor.
17. DKNY
Photographed by Mikael Jansson, DKNY’s Spring 2026 campaign once again features Hailey Bieber.
“Hailey Bieber is one of the most influential style leaders today and a natural choice to continue representing DKNY globally,” said Jeff Goldfarb, EVP of G-III Apparel Group, owners of DKNY, via a press release. “What makes this partnership so successful is how her personal style aligns authentically with the brand. She embodies the energy of DKNY while making the clothes her own.”
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SWOW SWAG
Creed Spring Flower, Women’s Luxury Perfume, Floral, Fruity Fragrance
