BEAUTY: From Machine Gun Kelly’s new genderless nail polish drop to Harry Styles’ clean life brand, male celebrities are making statements with their entrances into the beauty world.
Celebrity-backed beauty brands have been continuously growing. From Rihanna‘s revolutionary Fenty Beauty empire, to Selena Gomez‘s Rare Beauty, and most recently, Ariana Grande‘s R.E.M. Beauty, it’s clear that there is a never-ending growth of products and lines that are shaking up the beauty industry.
More recently, men are starting to enter the beauty space. Celebrities like Machine Gun Kelly, Harry Styles, and Pharrell are being welcomed into the beauty industry as they introduce their lines of nail polish and skincare.
Here, L’OFFICIEL rounds up five beauty brands by male celebrities that are helping to open up a necessary conversation for the importance of men’s beauty and self-expression.
UN/DN LAQR by Machine Gun Kelly
Machine Gun Kelly‘s genderless nail polish line UN/DN LAQR launched on December 2 and is built on self expression. With a unique color range of strong neutrals and soft pastels mixed with pop hues and specialty top coats (including three paint splatter polishes), the 10 shades are set to make a statement and create a variety of ways to express the unexpected. Some of the names include Sandstorm (Tan), Writer’s Block (Gray), Slippery When Wet (Light Pink), and Nothing (Matte)rs Top Coat.
Pleasing by Harry Styles
Harry Styles has always been one to push past the norm, whether it be for his stage wardrobe, his magazine photoshoots, or his flashy nail art. With his life brand Pleasing, the singer offers a variety of vegan and cruelty-free products from skincare to nail polish that help to spark little moments of joy for everyone and anyone.
Humanrace by Pharrell Williams
Designed with the help of his dermatologist of 20 years, Pharrell Williams‘ sustainable line Humanrace is guided by his own wellness journey. The brand has products in skincare, bodycare, and home, including a three-step regimen backed by clinical practices and engineered to ensure rich hydration for lasting skin health.
MANTL by Karamo Brown
Queer Eye‘s Karamo Brown has an award-winning skincare line, MANTL, that helps men embrace and protect their bald head with a series of cleansers, moisturizers, SPF, and oil-blotting sheets suitable for both the face and scalp. Rather than introduce a line of hair loss preventative serums, MANTL encourages men to be their truest self and challenge the world’s perception on baldness.
Crete by Lil Yachty
Over the past couple years, more and more men are finding themselves attracted to nail polish and art as a form of self-expression. Rapper Lil Yachty is another addition to this continuous list with his brand Crete, which is an innovative nail polish line with a unique, pen-like nail polish bottle and retractable brush that makes application easier for beginners.
by Dianna Shen