The Evolution of K-Beauty: How Korean Skincare Became a Global Beauty Phenomenon

The Evolution of K-Beauty: How Korean Skincare Became a Global Beauty Phenomenon

K-Beauty—short for Korean Beauty—has grown into one of the most influential categories in modern skincare. Known for its innovative formulas, gentle ingredients, and iconic “glass skin” look, K-Beauty has reshaped beauty routines around the world. But before it became a global trend, Korean skincare evolved over thousands of years.

Selena Gomez has just launched her debut Rare Beauty perfume – and I was one of the first to try it

Selena Gomez has just launched her debut Rare Beauty perfume – and I was one of the first to try it

Smelling Selena Gomez's Rare Eau de Parfum is like throwing your boyfriend's favourite jumper over a lace bra while red heart emojis shoot up your nose. In other words, it's comforting, quietly sexy and makes you smile involuntarily. Most people (including me) won't remember the star's first foray into fragrance –

The Evolution of K-Beauty: How Korean Skincare Became a Global Beauty Phenomenon

The Evolution of K-Beauty: How Korean Skincare Became a Global Beauty Phenomenon

K-Beauty—short for Korean Beauty—has grown into one of the most influential categories in modern skincare. Known for its innovative formulas, gentle ingredients, and iconic “glass skin” look, K-Beauty has reshaped beauty routines around the world. But before it became a global trend, Korean skincare evolved over thousands of years.

Selena Gomez has just launched her debut Rare Beauty perfume – and I was one of the first to try it

Selena Gomez has just launched her debut Rare Beauty perfume – and I was one of the first to try it

Smelling Selena Gomez's Rare Eau de Parfum is like throwing your boyfriend's favourite jumper over a lace bra while red heart emojis shoot up your nose. In other words, it's comforting, quietly sexy and makes you smile involuntarily. Most people (including me) won't remember the star's first foray into fragrance –

The Evolution of K-Beauty: How Korean Skincare Became a Global Beauty Phenomenon

The Evolution of K-Beauty: How Korean Skincare Became a Global Beauty Phenomenon

K-Beauty—short for Korean Beauty—has grown into one of the most influential categories in modern skincare. Known for its innovative formulas, gentle ingredients, and iconic “glass skin” look, K-Beauty has reshaped beauty routines around the world. But before it became a global trend, Korean skincare evolved over thousands of years.

Selena Gomez has just launched her debut Rare Beauty perfume – and I was one of the first to try it

Selena Gomez has just launched her debut Rare Beauty perfume – and I was one of the first to try it

Smelling Selena Gomez's Rare Eau de Parfum is like throwing your boyfriend's favourite jumper over a lace bra while red heart emojis shoot up your nose. In other words, it's comforting, quietly sexy and makes you smile involuntarily. Most people (including me) won't remember the star's first foray into fragrance –

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