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The Daily: Swarovski is bringing the holiday season a burst of glamour with its new brand ambassador, Ariana Grande. The musician and Wicked star will make a dazzling debut in the jewelry brand’s holiday campaign at the end of October, bringing her whimsical style and vocal prowess to the glittering world of Swarovski. Swarovski’s global creative director, Giovanna Engelbert, expressed excitement about Grande’s role, noting her “brilliant artistry and unapologetic self-expression” as key to embodying the brand’s ethos. As Swarovski continues to revolutionize in jewelry and luxury, Grande’s appointment aims to inspire further inclusivity and empowerment for fans as well.
“I am thrilled to be Swarovski’s Brand Ambassador,” said Grande. “It’s an honor to represent a House that shares my passion for creativity, pushes the boundaries beyond the world of jewelry and promotes values of unapologetic self-expression. I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle.”
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written by Aaron Royce
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SWOW SWAG
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