It’s Paris Fashion Week, and you’re attending a show for a Major Fashion Brand.
Style: As you walk up to the venue, you dodge a pack of influencers and street style photographers clamoring for pictures and weave through a traffic jam of black cars shuttling elite buyers, editors, and the Major Fashion Brand’s VIP clients. Next, you fight your way through an army of screaming teenage stans waiting to catch a glimpse of the show’s celebrity attendees. Upon entry, you’re scrutinized by the security detail and a troop of PR agents — if one of them knows you personally, you may be whisked ahead of the line. Once inside and securely seated in the second row — because the front row is increasingly reserved for iPhone-wielding influencers and celebrities — you wait at least 30 minutes on a hard bench for the show to start. If you’re lucky, you know your neighbor, and the two of you exchange views on the shows you’ve seen. You might even get a juicy morsel of gossip. If you’re unlucky (and most of the time you are), you’re seated next to someone preoccupied with their Instagram account.
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