Gucci taps NewJeans star Hanni for new Horsebit accessories campaign

The Daily: Gucci is going back to its equestrian roots with its latest global campaign, spotlighting its iconic metal Horsebit bar. In new imagery shot by Tyrell Hampton in Seoul, NewJeans star Hanni—a Gucci brand ambassador since 2022—poses with the Italian house’s Horsebit 1953 loafers and Horsebit 1955 bag. The bag’s new “Ancora” red, brown, black, and cream colorways, all exclusive to South Korea, can be seen as Hanni travels through the city from day to night. The campaign is Gucci’s latest to highlight the Horsebit, which was first introduced in the 1950’s and has been in collections ever since by numerous creative directors—including Sabato De Sarno.

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All images: Tyrell Hampton/Courtesy of Gucci

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written by Aaron Royce