You don’t need a feather boa to make an impact, just a great pair of jeans and a tee—ask Harry Styles. The X Factor talent show success story and post-boyband boy unleashed his latest album campaign on January 15th and the sum of its parts was: jeans + tee + discoball. It blew the internet wide open.

Shot by Vogue favorite Johnny Dufort, who is known for his color-saturated, humor-filled photography, a bespectacled Styles appears bathed in shimmering light while wearing a blue Patrick Carroll t-shirt emblazoned with the album’s title Kiss All The Time. Disco, Occasionally and vintage jeans. The choice of brand is everything.

LA-based Carroll learned to knit during the depths of Covid and was plucked from obscurity by Jonathan Anderson’s team, who connected with the provocative messaging on his often camp pieces. Now firmly rooted in the art world, rather than fashion’s more frivolous landscape, Carroll crafts “picture poem paintings.” (Congratulations to T magazine, which profiled him back in 2024.) Of course, no one declines an invitation from Harry Styles, or indeed his stylist Harry Lambert, who is the driving force behind the popstar’s style and spiritually aligned with Anderson and Carroll’s world.

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The album cover for Harry Styles’s Kiss All The Time. Disco, Occasionally

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It’s not enough to commission a craft-conscious piece loaded with meaning, the fit is make or break. Styles’s ever-so-slightly shrunken, woven tee sits tautly across his torso to gently remind us of the fact that this is a man who can bust out the Berlin marathon in under three hours. Were it not for a discreet black under-layer, we’d have been able to see his signature butterfly tattoo stamped on his abs.

By Alice Newbold

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SWOW SWAG

Kiss All The Time. Disco, Occasionally.

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