HEAVEN BY MARC JACOBS / WILLIAM E. WRIGHT
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An accompanying campaign, shot by William E. Wright, is as playful as the product itself. With the help of a little hair dye (and some expert styling), models transform from mousy bookworms, buttoned-up finance bros, and lycra-strapped party-goers to Heaven poster children: stylish, subversive, and a little bit scary.
It’s been a busy year for the brand. Over the past 12 months, Heaven manage to secure collaborations with the likes of Blumarine, Kiko Kostadinov, and M3GAN (yes, the movie) — plus campaigns starring Pamela Anderson, Michèle Lamy, and Ice Spice.
Heaven by Marc Jacobs x Bleach London is available at Marc Jacobs’ website.
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SWOW SWAG
Marc Jacobs See-Quins Glam Glitter Liquid Eyeshadow Gleam Girl 82
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