Gabbriette, at Ferragamo Milan Fashion Week Spring/Summer 2025, has the look down. Photography: Getty Images.
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Goth seems to be taking on a new, more minimalist look.
These are the makeup and hair tricks that’ll make it work seamlessly. Plus, some styling tips.
L’Officiel Beauty: What’s now being referred to as “clean goth,” is an aesthetic that puts a sleek, refined twist on the classic, dark styles. Unlike the traditional goth look in fashion—known for its layers, heavy textures, and intense accessories—”clean goth” uses this core DNA but adopts a different approach, instead embracing crisp lines and more subtle embellishments. Monochromatic palettes that contrast dark and light hues are still essential. The result is a dark yet polished look that keeps goth’s edge without the signature drama. (Dark academia, another trend as of late, feels like another spinoff of the original goth vibe.)
“Clean goth” is about more than clothes. It’s an entire vibe. Makeup and hair trends play a pivotal role in bringing the aura to life, as they add layers of sophistication and intrigue. In makeup, the “clean goth” look leans on boldly lined lips in deep shades, smoky eyeliner, and statement brows, often bleached or shaved thin for a striking statement. Hairstyles can range from sleek, center-parted styles, or bleached with dark roots to exude mystery.
The “clean goth” aesthetic invites fans of goth to explore a new side of dark fashion—one that’s effortlessly chic and approachable without sacrificing its core sense of rebellion. Whether you’re drawn to the full look or choose to go with just one defining element, “clean goth” lets you channel the dramatic style with a modern twist, inviting you to explore your edgier side in a way that still feels polished. Keep scrolling for inspiration on how to achieve the look in your fashion and beauty routine.
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How to Style the “Clean Goth” Aesthetic
When it comes to styling the “clean goth” look, the key is to balance the dark, edgy elements with a refined, minimalist approach. It is not just about wearing all black. Instead, the focus lies in pairing carefully chosen pieces that bring subtle drama through structure and texture. This aesthetic thrives on balance, with sleek silhouettes and clean lines serving as the foundation.
Contrasting tones, like deep black against a softer gray or cream, add dimension without overwhelming the outfit. Fabrics play a major role, too. Leather, satin, and crisp cotton can provide a mix of matte and smoothness that elevates the entire look. Minimalist accessories and footwear, like silver bangles and pointy-toed boots, ground the outfit and reinforce its sleek, modern edge. Keep scrolling for some inspiration.
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How to Get the “Clean Goth” Hairstyle
To get “clean goth” hair right, it’s easiest to focus on one of two styles: sleek, long black hair or bleach blonde with dark roots. Both give a fresh edge to the classic goth look. Sleek, jet-black hair, often worn in a center part or with blunt ends emphasizes clean lines and pairs seamlessly with the minimalist aesthetic. On the other hand, bleach blonde hair with visible dark roots offers striking duality, softening the goth look while simultaneously maintaining the intensity. Both of these looks also work with protective styles, like black or black-blonde box braids, respectively. Keep scrolling for inspiration.
Tips on Wearing “Clean Goth” Makeup
For those wanting to try out the “clean goth” makeup aesthetic, the goal is to balance some bold accents with a minimalist base. Dark, bold lined lips with a gloss can serve as a focal point without overwhelming the look. Keep eyes soft yet intense with smudged liner or muted shadow in smoky grays. Brows, the center of attention for the “clean goth” makeup aesthetic, are often bleached or shaved thin, altering the face’s structure. This combination of impactful elements against a restrained canvas creates a look that is both edgy and sophisticated, embodying the essence of “clean goth.” Keep scrolling for inspiration.
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by Tobi Oliveri
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