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Siriano and his design team conceived the showroom with an open-plan layout where his different businesses could seamlessly intermingle from the client’s perspective as well. (That means fashion and furnishings live side by side.) “I treated our last office as if it was a little jewel box of what a very ladylike dressing salon would be like. It was much more inspired by the ’50s and ’60s, and had a pink palette,” Siriano says about refining his brand’s aesthetic. “For this space, we really wanted to strip it back, emphasizing aspects like the amazing weathered hardwood floors and brick walls. We brought in a lot of wood elements to add warmth.”
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To balance out the bold colors and textures of his fashion collections and complement his own line of postmodern-inspired furnishings, Siriano opted for staple vintage pieces in neutral tones. In his studio living space, for example, a 1970s Soriana sofa by Afra and Tobias Scarpa for Cassina, a Pierre Jeanneret cane chair, and a Charlotte Perriand Berger stool are flanked by works from two of Siriano’s industry friends—Josh Young painted a minimalist black and white canvas, and Eny Lee Parker created custom lamps. “It feels a bit like you’re going into someone’s really cool apartment that just happens to have couture everywhere,” he says.
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The combined effect has proven to be a valuable sales tool. Siriano’s interior design clients are now buying his clothes, too, and vice versa. When Susan Sarandon recently came in for a fitting, she noted how comfortable one of the designer’s chairs was. “I was like, Yes, Susan! You can buy them if you want!” Siriano giddily recalls. Given that interior design has been a lifelong interest of his, receiving genuine enthusiasm for his growing firm is all the more validating. “That was always my goal. I want someone to be in their house, and they can sit in their Siriano dress in their beautiful Siriano-designed living room.”
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by Stephanie Sporn
