…and Her #GRWM-Inspired Super Bowl Commercial
BEAUTY: Jennifer Coolidge is not a morning person. “I really don’t come alive until like 8 or 9 at night—when everyone else is going to bed, I’m feeling alive,” she says. To help wake herself up, the actor relies on a tried-and-true beauty trick: ice cubes trailed over the face for a de-puffing, tightening, and invigorating effect. “If filling my bathtub with ice wasn’t so labor intensive, I would do it.”
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The world is waking up to Coolidge in turn. The actor’s recent renaissance—or Jenissance, if you will—is down to some scene-stealing (and Emmy-winning) roles and an innately iconic presence that forces fans to rethink what it means for a woman to be in her prime. For these reasons and more, e.l.f. Cosmetics has tapped Coolidge for its first-ever Super Bowl commercial, with the script co-written by The White Lotus creator Mike White. The ad finds Coolidge sampling (and sticking with) the brand’s viral Power Grip Primer, the glowy, grippy formula transforming the actor, in her own words, into a “baby dolphin.”
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Coolidge also notes that the brand’s brushes are ideal for application, and she should know: Before embarking on her acting career, Coolidge attended the Joe Blasco School in Los Angeles, studying special effects, fashion, and beauty (a curriculum that included a mortuary makeup class, sans cadavers). “I sort of thought that maybe I’d be a makeup artist, but I was not the best in the class, and who wants to be sort of mediocre at something if you pick that as a career?” Fortunately for us and our dopamine levels, Coolidge followed the acting path, but she picked up some tricks during her beauty days.
