Just when I thought things were cooling down for the end of summer, Jeremy Allen White has got me sweating all over again.

Harper’s BAZAAR: This morning, Calvin Klein released a brand-new set of campaign shots featuring The Bear actor in designs from the label’s Fall 2024 collection, styled by Emmanuelle Alt. The photos, taken by Mert Alas, see White modeling pieces like the standard straight jeans and the ’90s trucker jacket, as well as—you guessed it—cotton underwear, proving that sweater weather doesn’t have to kill the thirst trap game. And thank goodness for that.

 Jeremy Allen White in Calvin Klein Underwear | Spring 2024 Campaign

In no surprise to anyone, the images quickly started circulating all over social media, with thirsty memes and think pieces following suit. Then, when billboards of the photos went up across New York City, fans started journeying to see them and take pictures in front of them like the Mona Lisa.

Now, with this latest campaign, all I can say is: Let’s hope this partnership doesn’t end any time soon. Check out all the photos from the Fall 2024 campaign below and shop the latest Calvin Klein collections here.


jeremy allen white in calvin klein

Calvin Klein

jeremy allen white in calvin klein

Calvin Klein

jeremy allen white in calvin klein

Calvin Klein

jeremy allen white in calvin klein

Calvin Klein

jeremy allen white in calvin klein

Calvin Klein

jeremy allen white in calvin klein

Calvin Klein

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SWOW SWAG

Jeremy Allen white Classic Mug, Select In Customise 85

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