CFDA: American menswear is having another moment at Pitti Uomo. Rag & Bone, the New York-based brand, is presenting an edit from newly-appointed menswear designer Robert Geller’s first spring collection for the brand.

Inspired by the history and atmosphere of both SoHo in NYC in the 1980s and Soho in London in the 1950s, the new collection ‘Two Sohos’ reflects the raw and unbridled energy of the times.

“We really wanted to create a spring collection with texture, keeping it light and wearable, with a strong point of view,” said Geller, head of menswear at Rag & Bone.

Classic silhouettes meet new volume, technical materials and color palettes signature to Geller’s design aesthetic. The CFDA member has always designed for activity, utility and functionality. There are also denim innovations, including Airflex Denim, a breathable, temperature regulating fabric and the stretchiest denim for men that Rag & Bone has ever had.

It’s an exciting chapter in Geller’s career, whose trajectory in fashion has been marked by industry accolades, including his run as a finalist for the 2010 CFDA/Vogue Fashion Fund and win for the Swarovski Award for Emerging Menswear Designer the following year.

We can’t wait to see what comes next.

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