Rabanne
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The Daily: Ahead of its upcoming 60th anniversary, Paco Rabanne is forging ahead with a new identity: simply, Rabanne. As per a media alert, the new logo and visuals will still pay tribute to the namesake founder, who passed away in February of this year, with typography inspired by the brand’s first ever fragrance, Calandre, which launched in 1969. Under Rabanne, the house plans to add a makeup line boasting 90 SKUs in packaging inspired by the futuristic designs most synonymous with the house. The roll out will kick off with a flagship boutique in New York City, with products then trickling into Sephora in Europe, Ulta in the US, and Selfridges in the UK by the time the Spring Summer ’24 collection takes to the runway this fall during Paris Fashion Week. Rabanne also has a collaboration with H&M in the works for the holiday season, according to Puig beauty and fashion president José Manuel Albesa. The update comes at a pivotal time, as the Puig-owned brand celebrates major commercial success over the last decade while pacing towards reaching $1 billion in sales. The update comes at a pivotal time, as the Puig-owned brand celebrates major commercial success over the last decade while pacing towards reaching $1 billion in sales. Lauded creative director Julien Dossena is also celebrating a decade at the house this year, and Albesa confirms he’s “here to stay and more energetic than ever.”
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