Pantone’s 2023 color of the year is ‘Viva Magenta’ by salonwithoutwalls | Dec 8, 2022 | IndustryPhoto: Courtesy of Pantone … AI helped create the metaverse-ready hue. … Fashionista: Pantone’s 2023 color of the year is a “a carmine red,” made in conjunction with an AI tool, named Viva Magenta. Per a press release, it is “an...