Thirty years ago, #MiucciaPrada started @miumiu

by | May 11, 2023 | Fashion

Kendall Jenner wears a colorful leather shirt.


Spring 2011

“Aggressive sexiness, kind of cool,” Prada says of a show that included audio snippets from American Idol and Dancing with the Stars on the soundtrack. “It was the idea of the audition, and you want to impress—you show yourself with something. I was thinking about Germany and my favorite dancer, Pina Bausch—I spent one week in Venice to see her work every single day. It was about upgrading yourself.”

WMAG: Thirty years ago, #MiucciaPrada started @miumiu in order to explore her more experimental ideas, from dresses made of sheer nylonette to miniskirts cut so short that the pocket linings were visible. For our latest issue, we asked the singular designer to delve into the archives and select some of her all-time favorite looks (as seen here on #KendallJenner). “I thought that with Miu Miu I could be more radical, more avant-garde, more disruptive,” Mrs. Prada says. For her full backstory behind each of the above ensembles, link here.

Photography: @alasdairmclellan
Styling: @MaxPearmain
Writer: @ericwilsonsays
Hair: @CyndiaHarvey
Makeup: @Lauren.Parsons
Manicure: @pebblesnails
Model: @KendallJenner
Set Design: @AndyHillmanStudio
Casting: @emperor.lee
Production: @partner.films


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