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What Barbiecore Looked Like Before Barbiecore

by | Jul 20, 2022 | Fashion, Industry

Brigitte Bardot in a promotion for Naughty Girl 1956.

Brigitte Bardot in a promotion for Naughty Girl, 1956.

 Photo: LMPC / Getty Images

An original Barbie launched in March 1959.

An original Barbie, launched in March 1959.

 Photo: Yvonne Hemsey / Getty Images

RUNWAY: God might have created woman—if the title of Roger Vadim’s 1956 film is to be believed—but Mattel created Barbie. Would the fantastical plastic doll have been possible without the popularity of real-life sex kitten Brigitte Bardot? There might not be a definitive answer to that question, but it’s certain that both the woman and the plaything represented unattainable beauty ideals.

Over the years Barbie has expanded her repertoire, and her wardrobe. The filming of Greta Gerwig’s forthcoming movie has made Barbiecore—which mostly translates into skimpy looks in bright pink—the trend of this summer. It’s not the first time, and won’t be the last, that this überfeminine aesthetic has peaked.

Below, some throwback Barbie moments.

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Karen Mulder in Valentino Couture, fall 1992.

 Photo: Daniel Simon / Gamma-Rapho via Getty Images

Image may contain Clothing Apparel Human Person Fashion and Runway

Chanel, spring 1994 ready-to-wear.

 Photo: Condé Nast Archive

Brandy Quinones in Thierry Mugler spring 1994 readytowear.

Brandy Quinones in Thierry Mugler, spring 1994 ready-to-wear.

 Photo: Pool ARNAL / PAT / Gamma-Rapho via Getty Images

Claudia Schiffer in Chanel spring 1995 readytowear.

Claudia Schiffer in Chanel, spring 1995 ready-to-wear.

 Photo: Images Press / Getty Images

Image may contain Claudia Schiffer Clothing Apparel Human Person Grace Coddington Footwear Shoe and Sunglasses

Claudia Schiffer in Atelier Versace, fall 1996 couture.

 Photo: Pierre Vauthey / Getty Images

Carla Bruni in Balmain spring 1996 couture.

Carla Bruni in Balmain, spring 1996 couture.

 Photo: Gerard Julien / AFP via Getty Images

Image may contain Karen Mulder Clothing Apparel Dress Human Person Cindy Crawford Evening Dress Fashion and Gown

Karen Mulder, Cindy Crawford, and Eva Herzigova in Hervé Léger, spring 1996.

 Photo: AFP Photo Gerard Julien / Getty Images

Paris Hilton 2001

Paris Hilton, 2001

 Photo: J. Vespa / WireImage

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Miley Cyrus in Moschino, 2014.

 Photo: Daniele Venturelli / WireImage

Image may contain Clothing Apparel Human Person Dress Runway Female Coat Sleeve and Overcoat

Moschino, spring 2015 ready-to-wear

 Alessandro Garofalo / Indigitalimages.com

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Moschino, spring 2015 ready-to-wear

 Alessandro Garofalo / Indigitalimages.com

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Moschino, spring 2015 ready-to-wear

 Alessandro Garofalo / Indigitalimages.com

Rihanna in Giambattista Valli 2015.

Rihanna in Giambattista Valli, 2015.

 Photo: Jon Kopaloff / FilmMagic

 

Image may contain Human Person Fashion Clothing Apparel Evening Dress Gown and Robe

Moschino, fall 2019 ready-to-wear

 Photo: Filippo Fior / Gorunway.com

Kacey Musgraves as Barbie in Moschino at the 2019 Met gala.

Kacey Musgraves as Barbie in Moschino at the 2019 Met gala.

 Photo: Jennifer Graylock / PA Images via Getty Images

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