The Gucci Aria Campaign: Ontology of Desire

The Gucci Aria Campaign

Presenting the new #GucciAria campaign, envisioned by @alessandro_michele as an exploration of the Ontology of Desire. From the Creative Director’s notes on the campaign: “It’s the birth of Eros, ancient and primigenial force, that drives the desire through the attempt to mend a separation. The myth, in fact, identifies in the relationship with the Other the vital impulse that obliges each of us to restore a lost unity.” Featured in the campaign, shot by @mertalas and @macpiggott, are @maneskinofficial and @kristen_mcmenamy. Creative director #AlessandroMichele, art director #ChristopherSimmonds. #MertandMarcus #måneskin #TheHackerProject